Change of business name of limited company

The process of changing the business name of a limited company is a significant step that can impact branding and market perception. To initiate this change, the company must first ensure the new name complies with legal requirements, avoiding names that are already in use or that infringe on trademarks. Once a suitable name is chosen, the company should pass a resolution to approve the change, followed by filing the necessary documents with the relevant authorities. This includes updating the Certificate of Incorporation to reflect the new name. Additionally, it's important to inform stakeholders, update marketing materials, and adjust any official communications to align with the new identity. By effectively managing this transition, the company can enhance its brand image and set a positive tone for future growth.